Yes, looks matter. We’re all quite superficial yet too few of us are willing to admit it. We’re biased when it comes to beauty. We want to date physically attractive people, we give them more call backs when it comes to job interviews, they are more likely to be trusted and elected for office, and they have better social lives. We even value cute animals such as puppies and kittens over blob fishes or naked mole-rats. We prefer pretty and neat things, in general.

When it comes to us, we try to improve our general appearance to conform with the standard of beauty that’s “in” at that specific moment. We might go to the gym, watch what we eat, sleep more, wear fancy clothes or do our make-up.

What about the most expensive thing we will probably ever own?

Fortunately, for most of us, it’s quite easy to become more physically beautiful and enjoy the aforementioned perks. Eat less and more balanced, sleep more, and exercise – these are the essentials for getting healthier and more beautiful.

Do Looks Matter When It Comes To Houses?

A working paper at US-based The National Bureau of Economic Research did find a positive relationship between a home’s appearance, as measured by computer vision techniques, and its sales price.  It also found evidence that the appearance of nearby homes also tended to coincide with a higher sales price.

Also, in its Remodeling Impact Report, the National Association of Realtors (US) reported the following:

  • Lawn Care would recover approximately 267 percent of the cost estimated by landscape professionals.
  • Landscape maintenance and tree care recover 100 percent of the costs at the time of sale.
  • Consumers gave an irrigation system installation a perfect 10 on the Joy Score.

Also, anecdotal evidence shows landscaping makes homeowners happy and regularly translates in property values increments from about 5 to 10 percent. It can add tens of thousands of dollars to the value of a property and it increases in value as years go by.

How much could a well-landscaped home cost?

Below you can find a table that illustrates the cost differences between an average home and an average well-landscaped home in the following cities in Ontario.

Below you can find a table that illustrates the cost differences between an average home and an average well-landscaped home in the following cities in Ontario.

Real Estate Market

Average Home Price (CAD)

Price After 5% Increase Due to Landscaping (CAD)

Price After 10% Increase Due to Landscaping (CAD)

London

$370,720

$389,256

$407,792

Guelph

$541,303

$568,368

$595,433

Oakville

$1,042,084

$1,094,188

$1,146,292

Niagara Falls

$402,813

$422,954

$443,094

Windsor

$298,975

$313,924

$328,873

The numbers above should make any homeowner see the value landscaping could bring to their property while improving the aesthetic of their home and neighbourhood.

Apparently looks matter when it comes to houses, as well.

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